Employers see the potential of the food and beverage industry is still growing in the next few years. One product that has a bright future is frozen food.

Chairman of the Indonesian Food and Beverage Entrepreneurs Association (GAPMMI) Adhy Lukman said, in today's millennial era, when people are required to do fast work with limited time, frozen food is the first choice.

"They need food that is served fast, practical, economical, but meets nutritional and health needs. So the prospects are good," he told reporters on Wednesday (03/07/2018).

According to him, the good prospects in the frozen food industry are in line with the prospects of the food and beverage industry as a whole, whose growth is increasing.

The good prospects for the frozen food industry are based on changes in lifestyle or lifestyle in today's millennial society where they need convenience foods, which are easy to carry everywhere and ready to be served at any time.

Moreover, Indonesia's population of more than 260 million and at the same time being the fourth largest in the world is a huge market potential for the food and beverage industry.

"Supported by increasing people's purchasing power considering that Indonesia is categorized as a country with a population that has per capita income continues to increase," he said.

In general, the growth of the food and beverage industry last year was 8.6 percent and this year it is estimated to reach more than 9 percent.

The position of the food and beverage industry on GDP of the non-oil and gas sector reaches more than 35 percent and is expected to continue to increase. That way, in the 2015-2035 Development Plan, the food and beverage industry is one of the 10 mainstay sectors.

The good prospect of the food and beverage industry is also supported by government efforts which target to attract as many as 20 million foreign tourists. If each person spends US $ 1,000, the money in circulation reaches US $ 200 billion.

Source: https://www.liputan6.com/bisnis/read/3351029/pengusaha-potensi-bisnis-makanan-beku-sangat-cerah